Chicago River North is located at Riverfront Plaza on the Chicago River with views to Lake Michigan, the Chicago River and downtown Chicago. Primarily professionals who have chosen this neighborhood for its proximity to the Loop, River North inhabitants live in a variety of townhomes, mid-rise condos and warehouses that have been converted into upscale lofts. River North's landscape is a collection of upscale boutique retailers, hotels, restaurants, entertainment venues as well as Chicago's Design and Gallery Districts including The Merchandise Mart.